As the Print Club idea was beginning to take shape, in Summer 2016, I was also working on Flow 8VO, a new 24 minute 4K kinetic study for screen display. The idea being to add back illumination, motion and time to the work for the first time, at least the first substantial experiment in this new field - digital screen art. As people increasingly have large flat screens in their work and living spaces, there seems to be a growing opportunity to make new work specifically to inhabit this new format, and explore the possibilities that adding time and motion can bring to the studies.
As a result of the project I thought I’d enter the Flow 8VO piece into the RWA Open 2016. Somewhat surprisingly they got back to me and asked me to reduce the running time to 3 minutes, and to reduce the resolution from 4K UHD, to 1080p, because they were intending to make a single showreel of screen art submissions. Having somewhat begrudgingly re edited the piece to fit their format, they then rejected the whole idea! And so I thought this new ‘Salon des Refusés’ piece should become the next edition for the Print Club.
I went on to make a glossy box for the USB3 stick that the artwork resides on, so there is also an interesting interplay between the relative immateriality of the artwork for screen, and the printed container that packages it. As a format digital screen art continues to have the relative problem of having little or no material presence to transfer at the point of acquisition, leading me to think that each piece would benefit from being packed like a gatefold record, or similar, so that there is a graphic vehicle to store the more ephemeral digital content, in much the same way that a record sleeve encases a vinyl record, with both forms needing to be played to enjoy the actual content of course.
If you’d like to join the Print Club, and receive future editions by post, you can link to Patreon here